Archive for July 16, 2010
What Can Be Done About The Ugly Restaurant Signs?
July 16, 2010 by bobfrank.
The board’s anointed blogger has launched his usual personal attacks against people for daring to challenge the board policies on anything. So, here are some specific facts on an otherwise confusing situation concerning the burma-shave style of temperary signage being used by the new SCA restaurant lessees. See this link at Anthem Today for more details and photos of the signs:
http://www.anthemtoday.com/forum/viewtopic.php?f=26&t=1879&p=3061#p3061
1. Berman claims that none of the sign policies or authorities by any of the committees apply to the restaurant lease, and that the community manager can allow anything she wishes as an “administrative decision” without redress.
- Hogwash! We know for a fact that the CAM does nothing without permission from the board president, and when allowed to do so, the various standing committees do have jurisdiction over community property policies.
- So, if you hate the signs, focus your attention on Mr. Troia. He is solely responsible for the outrageous restaurant signs polluting our beautiful community. There are no “loopholes” in the committee structure. One or more can easily exercise authority over such matters affecting abuse of community property–unless the board president blocks them from taking action.
2. Berman’s buddies have suggested that someone other than me should remove the signs (undamaged) and deliver them to the CAM office for return to the lessee. In this case, I have to agree. If no one else is willing to do something tangible about removing the eyesores, than the various blog complaints will have no effect.
- I was challenged to prove that signage abuse on community property was dealt with in the past. Ok, there were some cases in recent years when real estate agents put out inappropriate and excessive numbers of real estate signs (similar to the burma-shave style), and they were required by the CAM to remove them. Some even involved Pulte marketing people during the late stages of home sales (they seemed to forget they no longer controlled the association). I know of one case where a board member removed some flagrantly abusive real estate signs and delivered them to the CAM. They were returned and the agent told to not do it again. That agent got the message, and it did not repeat its misbehavior.
- Since the Board President has apparently approved these ugly and inappropriate restaurant signs, it is always possible the board could object to unilateral removal and then charge a member with something ridiculous. But, as long as the signs were not damaged, it is unlikely there will be board action. Meanwhile, it is unlikely the same lousy signs will be re-installed on SCA community property by the lessee.
- One would expect the lessee has not gained any positive benefits from the signs, and it could agree to removing them, or at least allow a community member or RMI to take them down and return them to the company. And, the end result is that the lessee and CAM might use better judgment in the future.
- If not, we can look forward to many more such “garage-sale” type signage in the future. The conclusion is that people can put such temporary signs up on community property–as long as they are buddies with Jack Troia. So, for those of you who wish to advertise such Troia-favored events as Tall Mesa parties or Bowling Club events on community property, it appears you might get your friend, the board president, to allow it. Perhaps the board president is also indicating he believes he has the personal authority to erect his own, large re-election campaign signs on community property next year? Who would dare challenge his apparently unilateral power to do whatever he wishes?
3. On a different aspect, some of the business marketing experts in our community might like to comment on the value and low expected results from the lessee’s signage tactics? It will always be extremely difficult to attract tourists and others unfamiliar with the SCA area to locate the restaurant, and to seek it out–unless it become a world-class culinary experience like a Chef Wolfgang Puck type of operation. Perhaps that is the goal for the future? But, since an experienced, wealthy, and highly profitable restaurant operator like Victor Scotto of the famous “Scotto Brothers of Long Island” failed to do so within 5 years, why would the current inexperienced operator have a better chance in the current market?
- And, that previous failure is a key reasons why it should never have been opened to the public in the first place. Moreover, true success as a public dining destination is the worst possible thing that could happen to member enjoyment of Anthem Center. Imagine having to always have reservations to eat at normal times in our own facility, fighting over parking spaces, constantly dirty restrooms, and having to suffer the other gross inconveniences and safety problems of trying to police the disrespectful public and their children. The past proved that many of such public people are certain to be disrespectful and constantly trying to ramble throughout Anthem Center facilities, the pool, and other grounds! How could public success of that type ever benefit our community?
- Few potential customers of such a high-priced menu would ever be attracted to such unprofessional signage. Such people are not the kind of customers who would happen to stumble across the existence of the restaurant and its view, and finally decide to wander into the facility for a spontaneous dining experience. And, those who are heading to the restaurant specifically to eat there will Google it in advance, and should not need the kinds of signs we see. Of course, an inadequate/uninspiring web site sponsored by the lessee will also discourage visitors even more than the ugly signs.
- Either way, the temporary burma-shave kind of signage at the destination is never going to be effective. That kind of advertising would have to be more professional and attempted along the Eastern, St. Rose, and Volunteer access routes. Ask Pulte how difficult/expensive it was to advertise their close-out homes in SCA. The lessee has a similar problem.
- The destination, temporary, saturation signage approach proves how really inexperienced in business the board president and restaurant operators are. The lessee will not turn the property into a commercial success this way, and ugly signs crammed into resident faces every time they visit Anthem Center is the least likely way to attract and motivate our SCA members to patronize the new management.
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